Lothian Health: Healthy Respect

To combat rising rates of STD's in Scotland, Lothian Health came to Citigate Smarts (now The Gate Worldwide) to create an outdoor, poster and DM advertising campaign to engage the youth to contact their local GP to be tested and stay healthy. Wanting to push the boundaries of outdoor without provocative images we created this typographic series of Print and Outdoor ads with provocative headlines that engaged you to read more.... Want Great Sex using your fingers... Dial the Sexwise line.... A few outdoor complaints aside we thought the ad engaged with the youth a treat. Art Director/Designer: Sean Condon Copywriter: Colin Montgomery Creative Director: Pete Martin

2014
Advertising, Art Direction, Typography
To combat rising rates of STD's in Scotland, Lothian Health came to Citigate Smarts (now The Gate Worldwide) to create an outdoor, poster and DM advertising campaign to engage the youth to contact their local GP to be tested and stay healthy. Wanting to push the boundaries of outdoor without provocative images we created this typographic series of Print and Outdoor ads with provocative headlines that engaged you to read more.... Want Great Sex using your fingers... Dial the Sexwise line.... A few outdoor complaints aside we thought the ad engaged with the youth a treat.
 
Art Director/Designer: Sean Condon
Copywriter: Colin Montgomery
Creative Director: Pete Martin

You may also like

CASA Newstead
2014
CREDIT CORPORATION: Funding Futures
2013
RED BULL CURATES: Mo Munny Mo Problems
2012
FRESH WATER
2013
Fish Lane
2014
DAYDREAM ISLAND: Campaign Images
2013
VULY: HOOPS
2017
Pizza Capers: Brand Refresh
2013
Weekend Warrior
2014
Dekanai Construction: Golf
2014
BACK TO TOP