Lothian Health: Healthy Respect

To combat rising rates of STD's in Scotland, Lothian Health came to Citigate Smarts (now The Gate Worldwide) to create an outdoor, poster and DM advertising campaign to engage the youth to contact their local GP to be tested and stay healthy. Wanting to push the boundaries of outdoor without provocative images we created this typographic series of Print and Outdoor ads with provocative headlines that engaged you to read more.... Want Great Sex using your fingers... Dial the Sexwise line.... A few outdoor complaints aside we thought the ad engaged with the youth a treat. Art Director/Designer: Sean Condon Copywriter: Colin Montgomery Creative Director: Pete Martin

2014
Advertising, Art Direction, Typography
To combat rising rates of STD's in Scotland, Lothian Health came to Citigate Smarts (now The Gate Worldwide) to create an outdoor, poster and DM advertising campaign to engage the youth to contact their local GP to be tested and stay healthy. Wanting to push the boundaries of outdoor without provocative images we created this typographic series of Print and Outdoor ads with provocative headlines that engaged you to read more.... Want Great Sex using your fingers... Dial the Sexwise line.... A few outdoor complaints aside we thought the ad engaged with the youth a treat.
 
Art Director/Designer: Sean Condon
Copywriter: Colin Montgomery
Creative Director: Pete Martin

You may also like

RED BULL CURATES: Mo Munny Mo Problems
2012
Laxettes: Aaaah
2014
AU PAIR
2011
Digicel Foundation: MOH
2015
VICTORIA PARK
2013
DUKE
2013
RED BULL EDITIONS
2011
SOUTHERN CROSS UNI: TVC
2013
Pizza Capers: Brand Refresh
2013
Boutique Venues
2013
BACK TO TOP