Lothian Health: Healthy Respect

To combat rising rates of STD's in Scotland, Lothian Health came to Citigate Smarts (now The Gate Worldwide) to create an outdoor, poster and DM advertising campaign to engage the youth to contact their local GP to be tested and stay healthy. Wanting to push the boundaries of outdoor without provocative images we created this typographic series of Print and Outdoor ads with provocative headlines that engaged you to read more.... Want Great Sex using your fingers... Dial the Sexwise line.... A few outdoor complaints aside we thought the ad engaged with the youth a treat. Art Director/Designer: Sean Condon Copywriter: Colin Montgomery Creative Director: Pete Martin

2014
Advertising, Art Direction, Typography
To combat rising rates of STD's in Scotland, Lothian Health came to Citigate Smarts (now The Gate Worldwide) to create an outdoor, poster and DM advertising campaign to engage the youth to contact their local GP to be tested and stay healthy. Wanting to push the boundaries of outdoor without provocative images we created this typographic series of Print and Outdoor ads with provocative headlines that engaged you to read more.... Want Great Sex using your fingers... Dial the Sexwise line.... A few outdoor complaints aside we thought the ad engaged with the youth a treat.
 
Art Director/Designer: Sean Condon
Copywriter: Colin Montgomery
Creative Director: Pete Martin

You may also like

FRESH WATER FOOTY CLINICS
2013
DUKE
2013
Mainfreight: Brisbane Wall Mural
2015
IFAA
2011
Beautiful SAMOA: Samoa Tourism 2015
2015
JOLINE
2016
Shock Mansion
2015
GERARD'S
2013
DUXFORD 'DOGFIGHTER' SERIES
2013
Bisley Workwear
2013
BACK TO TOP