![](https://cdn.myportfolio.com/e1160183f0e71530b03ae67678c278dc/dd5b6346ef506b309214f066_rw_1920.jpg?h=b4bd0445049ff365b21ef8bf26988265)
![](https://cdn.myportfolio.com/e1160183f0e71530b03ae67678c278dc/040d330c06fa6b0588b5be3e_rw_1920.jpg?h=b0cbc4e4436a09e59c58b95408465f89)
A month before the launch of the Fresh Water brand and footy clinics we enlisted PNG's no.1 music producer and DJ AKAY47 to create a 2 minute song called 'Get Fresh'. This went to number 1 in the charts, and was in high rotation on radio. With the catchy tune already seeded into people's minds, we then released 30 second cutdown ads of the song.
![](https://cdn.myportfolio.com/e1160183f0e71530b03ae67678c278dc/3959b6a929db31dedc007853_rw_1920.jpg?h=24e6126c66e773b5785ec56dc69fb048)
![](https://cdn.myportfolio.com/e1160183f0e71530b03ae67678c278dc/26a70c9e1b8abce5cfa4813a_rw_1920.jpg?h=15f037195603de297298a6f4765f0ecb)
![](https://cdn.myportfolio.com/e1160183f0e71530b03ae67678c278dc/4f6d976889122a92a1a85850_rw_1920.jpg?h=1eaafe84294af974c685bd723a8fef4a)
![](https://cdn.myportfolio.com/e1160183f0e71530b03ae67678c278dc/d8ce7fd0066ded3a23f5c610_rw_1920.jpg?h=ca7acf251c0a6454afd6d8d651d1c7f3)
![](https://cdn.myportfolio.com/e1160183f0e71530b03ae67678c278dc/7356448151209eba5ce07c09_rw_1920.jpg?h=335c540c59da940dff47a8a16d4c251b)
![](https://cdn.myportfolio.com/e1160183f0e71530b03ae67678c278dc/9ef1fb577fb2ec562ecadc07_rw_1920.jpg?h=76830fd28bea517ce7f37f84fd34e523)