FRESH WATER

Enlisted to create a water brand for the PNG Market, we developed the easiest name possible... Fresh Water. We then developed a community and sports brand strategy enlisting the help of Wallabies halfback and proud Papua New Guinean Will Genia, and former PNGRL Kumuls captain John Wilshere to spearhead the brand.

2013
AdvertisingCreative DirectionRetouching
A month before the launch of the Fresh Water brand and footy clinics we enlisted PNG's no.1 music producer and DJ AKAY47  to create a 2 minute song called 'Get Fresh'. This went to number 1 in the charts, and was in high rotation on radio. With the catchy tune already seeded into people's minds, we then released 30 second cutdown ads of the song.

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