Art Direction, Design and Finished art for Welded Tube Mills and their ALLGAL product. The type was set and supplied to the steel workers who prepared the surface to harden the steel where the type was, before being put in an acid bath to etch out. No 3D work here.
Art Direction/Finished Art/Design: Sean Condon
Copywriter: Nic Harman
Creative Director: David Roberts
Agency: De Pasquale Advertising