Client: Scottish Water Agency: Always Be Content Producer: Louise Martin
Creative Director: Pete Martin Art Direction / Photography: Sean Condon
People in Scotland are justly proud of their water. It’s a precious, publicly-owned resource. People who know that have 16.5% higher trust levels in Scottish Water than those who mistakenly believe it’s privatised or just don’t know. Due to the challenges of climate change, it’s vital that Scottish Water brings customers with them on a journey to save water, stop sewer blockages and prevent floods. Always Be Content's campaign saw a 21% increase in awareness of public ownership – and an 11% rise in “I feel responsibility
to take care of Scotland’s water”.
