Kina Bank, serving over 165,000 retail customers across its network of 17 branches, engaged TRIBE to craft a memorable campaign highlighting its commitment to fostering enduring customer relationships. Working with TRIBE Agency as a Strategic Creative Director, writer and Photographer we found unique stories to create the 'Together it's possible' campaign.
Recognising Papua New Guinea’s rich storytelling tradition, we shared the stories of passionate, homegrown business owners who have overcome challenges. These personal narratives demonstrated how Kina Bank’s support as a trusted banking partner helped these local talents transform their vision into successful businesses. The campaign sets the bank apart from its competitors and resonates with new audiences seeking a modern, efficient banking experience with a personal touch.
We are proud to have partnered with Kina Bank to develop a campaign that champions its enduring partnerships with essential local businesses.
CLIENT: Kina Bank AGENCY: Tribe STRATEGIC DIRECTORS: Sean Condon / Alex Kalinoe CREATIVE DIRECTORS: Sean Condon / Shane Johnston FILM DIRECTOR: Johnny Moubarak. FILM DOP: Sean Ryan FILM PRODUCTION: TAXI FILMS PRODUCER: Taryn Sullivan PHOTOGRAPHER: Sean Condon LIGHTING: Dion Trevillion. HMU: Linda Jordan. TALENT -- CHEF: Julian Henao DESIGNER: Tabu Warupi BUSINESSWOMAN: Next of Kin Productions JELENA TAMATE-URARU
