DSR Branding Engaged us to document their strategic rebrand of Advanced Truss Systems, a Queensland leader in manufacturing timber trusses, floor systems, and wall frames, and provide a visual content library that covered all digital and marketing requirements.
We were tasked by agency DSR Branding to showcase their rebrand of Advanced Truss Systems.
The rebranding significantly strengthened their market presence and employee engagement. By reframing the company's work within the context of building homes and communities, the brand refresh has led to improved staff retention and satisfaction on the factory floor. Furthermore, the new brand identity has attracted new business, increased revenue, and reinforced Advanced Truss Systems' position as a key player in the construction industry, committed to quality, legacy, and the Australian dream.
Client: Advanced Truss Systems. Agency: DSR Branding. Creative Director: Dan Rowell. Photographer / Aerial: Sean Condon
