Pizza Capers: Brand Refresh

Working with Gallery Group Creative Director Phil Nobay, Sean was approached by Pizza Capers with the challenge to refresh the brand, re-invigorating the brand look and realigning it with it’s core business proposition of ‘Gourmet Ingredients’.

2013
Art Direction, Branding, Typography
Working with Gallery Group Creative Director Phil Nobay, Sean was approached by Pizza Capers with the challenge to refresh the brand, re-invigorating the brand look and realigning it with it’s core business proposition of ‘Gourmet Ingredients’.
 
The Solution: Sean Created an engaging campaign that higlighted the gourmet ingredients responsible for the products great taste and bring the brand look back to basics, back to what was the most iconic visual part of an old authentic pizza place the hand-drawn chalkboard. We took this element and made it a brand and store feature, creating engaging headlines and stories that told of the obsessive nature and quest of Pizza Capers to find the most tasteful combination of gourmet ingredients.
 
Within a year of campaign Launch Pizza Capers become the number 1, preferred tasting pizza Australia wide, throwing the covers of a national brand in hiding. In the following year Pizza Capers picked up the following credentials:
• 11TH BRW FASTEST GROWING FRANCHISE BY REVENUE 2010
• 9 BRW FASTEST GROWING FRANCHISE BY OUTLET 2010

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